You need to dress, how you want to be addressed…

Dr. Pocket Square


After years of research, it has been proven that any impact of communication is 55% Visual, 38% Vocal and 7% Verbal.

Which means, that if you want to be heard, to be taken seriously, to be respected, you have got to look the part. It is simple, it is the BE, DO & HAVE model. Let us understand the model first, if you want to be the influencer within your circle, or if you want to be the manager everyone goes to, or the gentleman people naturally turn to; you have got to look IT, dress IT  and be IT before you can have IT.

Let us start with breaking myths about style. For beginners, style is not about vanity, narcissism and blowing your own trumpet. It is all about respecting yourself.

In the words of Charles Hix, “Looking good isn’t self – importance, it is self respect.”

Haven’t you heard, a…

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